The Colbert Bump
An analysis of “The Colbert Bump”, the bump in book sales after an author appears on the show. I wish there was more comparison to the bumps from appearing on other shows. And I wish their methodology wasn’t so pedestrian. Did they try to control for anything?
But make sure to check out the paper they reference: Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact