joga bonito
Z. says:
You may have already seen some of the Nike Soccer ads, but in case you haven’t, Google “Joga Bonita” and go to the site. All of the clips/ads along the right hand side are nothing short of spectacular, but I particularly like the one about Zlatan and the gum. Check it out.
suhweet. and wow do I suck at soccer.
For the story behind this huge-*ss marketing campaign, check out this interesting article in the WSJ: At World Cup, Nike and Adidas Fight for Top Spot
May 27th, 2006 at 1:13 am
just because these guys are gods at the sport doesn’t make you terrible. it just means they’re amazing. the fact that you’re terrible, and your understanding of that should be completely seperate from them.
haha.
i do love the commercials though